clock menu more-arrow no yes mobile

Filed under:

DeLoss Dodds Has Some Hot Sports Opinions

In the 24/7 news cycle, where even the smallest of comments can be blown out of proportion and nothing is ever off the record, as TCU's AD found out last week, one common PR strategy is sticking relentlessly on message and never giving the media any bit of insight into your thought process to avoid drumming up controversy.


When Texas AD DeLoss Dodds talked to the media on Thursday, he went with option B:


Photographs by jamesbrandon, jdtornow, phlezk, flygraphix, mcdlttx, tomasland, and literalbarrage used in background montage under Creative Commons. Thank you.