Despite going 14-14 over the last two seasons, Forbes rated Texas football as the most valuable college football program in the nation at $129 million, $17 million more than second-place Notre Dame.
The top ten doubles as a list of some of college football's marquee programs, with only other Big 12 school -- Oklahoma -- checking in at No. 10.
The Longhorns football program made a profit of $71 million last season while generating $96 million in revenue, including lucrative sponsorship deals with Coca-Cola, Nike and Gatorade.
The team is an economic powerhouse, contributing $6 million back to the university while bringing an average of $10 million into the Austin economy with each home game.
Texas' economic dominance isn't likely to fade anytime soon, not after the school's blockbuster deal with ESPN to create The Longhorn Network, which was one of the primary reasons cited by Texas A&M in their decision to move to the SEC.
For the latest news and notes on college football's most valuable program, head on over to Burnt Orange Nation.