It's well known that the arcane process of bowl selection factors in potential ticket sales from fan bases in their selections. Consider the Alamo Bowl really, really lucky - the Heisman win of Baylor's Robert Griffin III is creating a huge demand for tickets to the Bears' bowl game against Washington.
The San Antonio News-Express quoted a very happy Alamo Bowl CEO Derrick Fox about the surge in ticket sales after Griffin's Heisman win Saturday:
"Ticket sales have been brisk for us ever since the announcement," said Fox, the bowl's CEO. "We had a pickup once we announced the teams last week. We are seeing another surge post-Heisman."
Early demand for the game was largely concentrated among alumni of both schools. But after Griffin's Heisman triumph — the first in school history — the appeal of the game has broadened.
"There are a lot of people out there who just want to watch the Heisman Trophy winner," Fox said. "I've had people tell me they want to come and will buy their tickets later. But they better hurry while there are still some available."
Certainly helping sales is a fresh demand - Baylor will return to the Alamo Bowl for the first time since 1994, and have only played in a bowl once (last season's 38-14 loss to Illinois in the Texas Bowl in Houston) since that game.