With the NFL, and subsequently fantasy leagues, becoming more passing oriented, it's equally important to have consistent wide receiver production as it is consistent running back production.
Most everyone is familiar with the wide receivers at the top of draft boards -- Julio Jones, Andre Johnson, Calvin Johnson, Roddy White and Larry Fitzgerald are probably going to have excellent years.
Drafts, however, can be won and lost in the later rounds.
Former Oklahoma State product Justin Blackmon could be a player that helps you win your fantasy league. As a rookie receiver, Blackmon has plenty of risks, especially since he got a late start to training camp.
The risk is twofold with Blackmon -- he's a rookie wide receiver with a second year quarterback in Blaine Gabbert, who struggled mightily as a rookie in 2011.
However, there is no denying Blackmon's talent. Ranked as 43rd best fantasy receiver by Yahoo! Sports, Blackmon profiles as a bench player at first, or maybe a flex play.
Blackmon probably isn't going to help you immediately. In fact, you'd be foolish to start him in Week 1 under the premise that he'll actually contribute and help you win.
Blackmon, though, could easily help you later in the season, as he and Gabbert (presumably) develop a rapport.
He's not worth taking in the early rounds, but Blackmon is definitely worth targeting in the later rounds as fantasy owners look for unexpected production later in the draft.