Yes, that was the Imperial March you just heard on a Super Bowl commercial. A mini version of Lord Vader appeared, as a child dressed up as the Star Wars icon, trying to use the force on various items before stumbling upon his (or her?) father's new Volkswagen Passat. The father, aptly and predictably, turns the car on with his remote, leaving the mini version of Vader stunned.
I like Star Wars, but, whatever. I guess it was noteworthy enough for me to talk about, so that says something.