Last night's Hall Of Fame Game was the highest rated NFL preseason game in six years. The last exhibition game with higher ratings numbers was in August of 2004 between the Titans and, yes, the Cowboys. Dallas had returned from a series of 5-11 seasons to go 10-6 in 2003 and the Titans were coming off of their own 12-4 season.
↵The first matchup between the Cowboys and Terrell Owens presumably also played a key role in the intrigue.