In the 24/7 news cycle, where even the smallest of comments can be blown out of proportion and nothing is ever off the record, as TCU's AD found out last week, one common PR strategy is sticking relentlessly on message and never giving the media any bit of insight into your thought process to avoid drumming up controversy.
When Texas AD DeLoss Dodds talked to the media on Thursday, he went with option B:
More Dodds on BCS: "If you think you’re not going to be one of the top four teams, you want the conference champions."— Chuck Carlton (@ChuckCarltonDMN) May 31, 2012
Dodds on SEC now having footprint in Texas: "They have a sliver of the east side."— Chuck Carlton (@ChuckCarltonDMN) May 31, 2012
Dodds talking about five power conferences. Big East? "If you look at who they've lost .... They've lost a lot of strength."— Chuck Carlton (@ChuckCarltonDMN) May 31, 2012