You might think the Dallas Cowboys being ranked by Forbes as the world's third most valuable sports team, tied with the New York Yankees and behind only Manchester United and Real Madrid, is something to celebrate.
You would be wrong.
The Cowboys are America's Team and they play America's favorite sport; they should obviously be the No. 1 franchise on this list every single season. Last year, they were only behind Manchester.
They're currently worth $1.85 billion dollars. Not coincidentally, the only other NFL teams in the top ten also play in the NFC East -- the Washington Redskins ($1.56 billion) and the New York Giants ($1.3 billion).
The NFL's CBA system somewhat restrains the monstrous amounts of capitol the Cowboys can use to assemble a good team, but the economic incentives for them to return to their rightful place atop the NFL are quite high.
Jerry Jones has been given an awesome responsibility -- if not quite equal to the President of the US or the Governor of Texas, still pretty close. It's time he reward the Cowboys legions of fans with some playoff wins.