TicketCity Bowl Will Have New Sponsor, According To Report

DALLAS - OCTOBER 02: The Oklahoma Sooners on offense against the Texas Longhorns at the Cotton Bowl on October 2 2010 in Dallas Texas. (Photo by Ronald Martinez/Getty Images)

TicketCity will no longer be the main sponsor of the New Year's bowl game played at the Cotton Bowl, as the event will come under both new ownership and headlining endorsers, according to a report.

The New Year's bowl game played at the Cotton Bowl in Fair Park will have a new top endorser, as TicketCity confirmed they will no longer serve as the game's main sponsor, according to a report by Robert Wilonsky of The Dallas Morning News.

A new ownership group will bring along a new headlining sponsor to replace previous owners, Tom Starr's Dallas Football Classic, who included TicketCity two years ago in an attempt to provide an alternative bowl game at the historic site when the Cotton Bowl Classic bolted for Cowboys Stadium in Arlington, executive general manager of Fair Park Daniel Huerta confirmed according to the report.

The incoming ownership, described as a new nonprofit based in Dallas, which The Dallas Morning News learned is called Heart of Dallas, will make an official announcement on Oct. 4 outside the Cotton Bowl. Additionally, the article says that veteran Conference USA commissioner Britton Banowsky will sit on a board along with people who are based in the Dallas area.

Wilonsky reports that although TicketCity will not be back as the title sponsor, Huerta said, "They do have a pretty good sponsor."

Along with Conference USA, the Big 12 and Big Ten conferences will remain tied and send teams to the bowl game.

For more Dallas sports news, keep visiting SB Nation's Dallas page.

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