Big Ten, Big 12 TicketCity Bowl renamed Heart of Dallas Bowl

Ronald Martinez - Getty Images

The TicketCity Bowl is no more, as it has now been renamed the Heart of Dallas Bowl.

The TicketCity Bowl has found itself some new sponsors and will be renamed the Heart Of Dallas Bowl as the annual event looks to revamp itself this season.

Heart of Dallas is a new nonprofit looking to help Dallas area youngsters though sports and entertainment events, with the Jan. 1, 2013 bowl game serving as their launch event.

"Heart of Dallas is a way for our city to showcase its sports and entertainment for the benefit of those in need right here in our community," said Conference USA Commissioner Britton Banowsky. "The vision is that through first-class events, we can assemble the next generation of community leaders while at the same time recognizing and supporting the amazing work being done by the charities in this community."

The game will be held at the Cotton Bowl in Dallas with additional support provided by PlainsCapital Bank, MetroPCS, the Dallas Convention and Visitors Bureau, Omni Hotels and Hyatt. The match-ups are set through 2014, with a team from the Big 12 taking on a team from the Big Ten in 2013, while the Big Ten will square off with a Conference USA team in 2014.

The game will be shown live on ESPNU, with kickoff set for noon ET.

This post originally appeared on SBNation.com.

Trending Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

Join SB Nation Dallas

You must be a member of SB Nation Dallas to participate.

We have our own Community Guidelines at SB Nation Dallas. You should read them.

Join SB Nation Dallas

You must be a member of SB Nation Dallas to participate.

We have our own Community Guidelines at SB Nation Dallas. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.